just BTL is a market leader in the channel management and loyalty solutions business. A pioneer in the region, it truly understands how the right rewards, both customers and channel, can give a company the edge in this highly competitive universe.

Our areas of specialisation include:

1. Channel Management
2. Channel & Customer Loyalty Programs
3. Channel Rewards
4. Direct Marketing and Database Management

As the company’s name suggests, we deal with all matters BTL, i.e., below the line – non-conservative forms of advertising and brand-building that promote instant recollection and loyalty to our clients’ brands.

We conceptualise, strategise, manage, maintain and support every individual package.


We work closely with our clients to determine their end objectives to tailor-make a loyalty program that will ensure immediate results…


An effective channel management strategy is critical to a company’s long term success…

We plan and execute powerful direct marketing strategies to attract, retain and multiply the client’s customers…


Fall-winter 2016

Eventful season!

just BTL continues to be very active on the corporate events scene, managing all events 360-degree. From roadshows and seminars to trainings and workshops, our team worked across KSA and UAE to create interesting, intelligent events that both pamper and entertain. Branding, set-up, giveaways, feedback mechanism – we sourced, produced and managed them all.

While our event front-liners were active on the floor across the five-star venues, our back-office handled invitations, registrations and all pre-event details with aplomb.

October 10  2016   

just BTL remains Gitex Shopper key player

We were thrilled to play a key role in managing and motivating a team of over 190 smart-selling promoters at the Gitex Shoppers’ October edition, billed as the Middle East’s biggest electronics extravaganza. Our promoters were spread across four key clients, each a market leader in the IT/smartphone industry.

The hours were long and the work was grueling – but the energy levels stayed super high. Our promoters spoke to customers, convinced and sold round the clock, meeting sales targets in a very competitive market. Congratulations to the team on the ground and in the office for a great Shopper!

MAY 2 2016   

just BTL launches major reward program

just BTL is honoured to have partnered with a key Dubai Government entity to launch their staff rewards & discount program. This mega project spans across all lifestyle categories & offers the employees a wide range of discounts and benefits. just BTL is responsible for partner acquisition & retention, rewards management, website creation & management and employee help desk. We wish the employees happy shopping!

MARCH 30 – APRIL 2, 2016   

just BTL @ Gitex Shopper April 2016

We were again a key promoter agency for Gitex Shopper, working with top IT MNCs to sell, sell, sell for four long & busy days. Our student promoters worked energetically at the Dubai World Trade Centre, promoting crazy deals and clinching big sales at Middle East’s biggest IT & electronics fair. Result: everyone’s happy: clients, customers and our young sales team.


7-8 FEBRUARY 2016   

Over 80 people attend team- bonding boot camp

just BTL organised an action-packed  boot camp over February 7 and 8 for one of its key MNC clients. More than 80 people – key directors and managers across GCC, distributors, GCC-wide promoters and partner managers attended the two-day event at the luxurious Rixos, Bab Al Bahar, Ras Al Khaimah. Key activities included stimulating product and soft skills training and energising team-building sessions, plus plenty of beach volleyball. Everyone left happy, carrying back a packed goodie bag and great memories.


25 DECEMBER 2015   

just BTL at Dubai Garden Glow

We are thrilled to be associated with this unique light and music extravaganza with a powerful environmental message. Drop into Zabeel Park’s Zone B from 4-11pm for a stunning experience. Spoiler alert: Keep your eyes peeled for unusual tributes to UAE landmarks!


18 OCTOBER 2015  

just BTL launches events wing with Gitex Success Party
just BTL MRC launched its exhibition and events wing with a grand Gitex Success Party for its key client. The extravaganza, hosted at the elegant H Hotel on Sheikh Zayed Road, Dubai, saw over 200 people come together on October 15, for an evening filled with fun and drama.


27 AUGUST 2015

Mark your calendars for the biggest event of the year! The first week of October is going to be filled with legendary electronic deals! We have an exciting opening for you to promote some of the top…


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